We do not recommend using a dedicated IP. Dedicated IP's only work if you carefully grow and monitor your sender score. The promise of being solely responsible for your sender score may sound good, until you do accidentally get blacklisted, or hit a spam trap. After which your sender score will be irrevocably damaged, and delivery becomes a real challenge. If you start out slowly and send a lot (as in millions), this is less of an issue.
Why we don't offer dedicated IP addresses
At SendPro we do send millions (and millions) of emails per day. We also know how to keep our sender score excellent, because of monitoring. This means the sheer amount of email we send out grossly outweighs any damage a single sender can do. And even if one of our IP's should drop in score, we can simply send your e-mails via another IP in our range while we fix the problem.
At SendPro we take great care over the reputation of our sending IP addresses:
- We don't offer freemium accounts;
- We scan our customers before they're allowed to send however many emails they want;
- Our T&C does not allow for sending malpractices and allows us to intervene when there's a risk;
- We continuously monitor blacklisting and spam filtering of our IPs.
Dedicated IPs require a sender (like you) to maintain your own reputation. Our IPs are continuously kept at a very high sender reputation and its therefore not advised to get a dedicated IP if you don't have the volume (> 5,000,000/month) to build up and maintain a good reputation.